about us
We don't just edit footage — we shape moments into meaning.
AmplifyFC is a creative post-production studio built for soccer's modern era. We sit at the intersection of the pitch and the culture around it — where the game meets music, streetwear, and the stories fans carry with them. We take existing footage and assets and transform them into cinema: high-craft editorial, AI-driven VFX, and sound design built with the same intention as a film score, not a highlight reel.
We work across scales — from social-first cuts built to stop a scroll, to long-form documentary pieces built to outlast the moment. Every project starts with the same question: what does this story actually deserve?
Soccer is a global game carried by countless voices and cultures. We build with that in mind — every edit is a chance to amplify what's often overlooked.
Services
Cultural Strategy & Ideation — We find where a sports story connects to something bigger. Legacy, identity, culture — we look for the throughline that makes a campaign resonate beyond the final whistle.
Short-Form Editorial — Fast, intentional cuts built for how people actually watch now. Every frame earns its place.
Cinematic Long-Form & Documentary — Some moments deserve to be preserved, not just posted. Our documentary-style work — including our cinematic look at the 2023 AFCON — leans on narrative pacing, cultural context, and real craft to turn a moment into a club's legacy.
VFX & AI-Driven Workflows — When the shot doesn't exist, we build it. We use AI generation and compositing to create environments and textures that would otherwise be out of reach — on tight timelines, without cutting corners on craft.